As the year draws to an end I am wondering what happened to this year! Over the past months, I have been President, it has been great to catch up with many of you and learn more about your businesses and see the exceptional quality of work that is being done in our industry. [...]
The “houseplant” craze continues to grow and with it a new obsession with animal-like species. Dolphin Necklace Right now, Senecio peregrinus is hot in the social media world. If you haven’t seen the picture below, you must be too busy in the field away from your computer. According to the online Succulentopedia, Senecio peregrinus [...]
I recently enjoyed a trip on The Ghan and their motto is “Service beyond excellence” for the 47 staff members on the train, and I found that they could certainly lay claim to this being correct, as the quality of their service was exceptional! After speaking with members recently it was encouraging to hear [...]
When seeking to do something botanically different indoors, we usually look to new varieties of plants and planters to give us the creative edge. There are other ways though that plants can be introduced into the interior plantscape. Attending “The Growing Edge” conference in Hobart earlier this year, I listened intently as Chris Beytes, [...]
Recently I was asked by a client ‘Why did I decided to start a Plant Hire Industry?’ I thought at the time what an odd question! But it appears to be a question I am constantly asked lately ‘What is my WHY?’ What inspired me to do what I have been doing over so [...]
Some of you in the industry may know Anne Briggs, who has previously run a series of marketing workshops for IPA a few years ago, and prior to that worked for many years as Marketing Manager for Ambius Pacific. Anne has agreed to do some more work for IPA, heading up special projects, [...]
By Julie Watson- In The R.A.W. Creative/IPA Board Member If you haven’t embraced social media as part of your marketing strategy now is the time to re-consider as social media is the way of the future and too important to ignore. Maybe you are unsure if any digital platforms will target the right audience [...]
One of the important things about belonging to an association like IPA is the sharing of information. Whilst we all have our ‘trade secrets’, there are some thing s that we can share to the betterment of our industry. So I certainly appreciated it when fellow IPA board member, Johan Hodgson, Operations and Sales [...]
Building relationships and networking has been the topic of discussion for the Interior Plantscape Association board over the past few months. As small business owners, we understand the importance of networking. Your ability to network, meet people, and create relationships will very often determine your success in business. However, that doesn’t mean most of [...]
When asked recently what motivated me to stand for the IPA board, I said that it was the chance to stay in touch with the latest indoor plant and design news and research. At our last board meeting, I promised to put that motivation to good use for the benefit of all IPA members. [...]
