I recently enjoyed a trip on The Ghan and their motto is “Service beyond excellence” for the 47 staff members on the train, and I found that they could certainly lay claim to this being correct, as the quality of their service was exceptional! After speaking with members recently it was encouraging to hear [...]
When seeking to do something botanically different indoors, we usually look to new varieties of plants and planters to give us the creative edge. There are other ways though that plants can be introduced into the interior plantscape. Attending “The Growing Edge” conference in Hobart earlier this year, I listened intently as Chris Beytes, [...]
Recently I was asked by a client ‘Why did I decided to start a Plant Hire Industry?’ I thought at the time what an odd question! But it appears to be a question I am constantly asked lately ‘What is my WHY?’ What inspired me to do what I have been doing over so [...]
Some of you in the industry may know Anne Briggs, who has previously run a series of marketing workshops for IPA a few years ago, and prior to that worked for many years as Marketing Manager for Ambius Pacific. Anne has agreed to do some more work for IPA, heading up special projects, [...]
By Julie Watson- In The R.A.W. Creative/IPA Board Member If you haven’t embraced social media as part of your marketing strategy now is the time to re-consider as social media is the way of the future and too important to ignore. Maybe you are unsure if any digital platforms will target the right audience [...]
One of the important things about belonging to an association like IPA is the sharing of information. Whilst we all have our ‘trade secrets’, there are some thing s that we can share to the betterment of our industry. So I certainly appreciated it when fellow IPA board member, Johan Hodgson, Operations and Sales [...]
Building relationships and networking has been the topic of discussion for the Interior Plantscape Association board over the past few months. As small business owners, we understand the importance of networking. Your ability to network, meet people, and create relationships will very often determine your success in business. However, that doesn’t mean most of [...]
When asked recently what motivated me to stand for the IPA board, I said that it was the chance to stay in touch with the latest indoor plant and design news and research. At our last board meeting, I promised to put that motivation to good use for the benefit of all IPA members. [...]
Winter is certainly here, although we really can’t complain in Qld as we have had some exceptional winter days. However, it is always tricky to keep indoor plants alive and well in any environment but I feel for our southern members who must struggle in below zero temperatures. If you have any special tips [...]
"An issue that has been discussed is ‘Environmental credentials’ which is the buzzword in all industries at present. This motivated me into thinking, how does our industry shape up? We cannot ignore environmental issues as the future direction for our industry will be facing these challenges. Make sure your company is ready for these [...]
